I've dedicated the majority of my career to building SME businesses, including a design & manufacturing business which evolved into property investment company called BTS Group. I’m now also building OtherStandard™ Brands, a brand holdco and marketing business, with a focus on building out our first portfolio brand, BAULANE® — a luxury bathroom furniture company serving high-end property developers, hoteliers and homeowners in the UK.  

My entrepenreurial journey started back in 2015. Before that, I followed a conventional path; a Russell Group degree followed by a career in finance. Over the years, I've also consulted for various real estate private equity operators and developers. You can read more about me here.
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So, why the need for a personal website? This site is very much a creative outlet—a space to showcase my work, organise my thoughts, and where I explore ideas at the intersection of branding, marketing and commerce. Whether it’s through building beautiful brands, or sharing insights from my journey, I want to use this site as a platform to articulate my ideas, experiment, and build.

Beyond business, I’m dedicated to my family, learning how to box, skiing as much as possible, reading the occasional book, and hitting the gym as hard and as consistently as I possibly can — despite my dodgy knees. If our values align, feel free to connect.

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